Cambridge Business Academy: Can They Really Teach You How To Make Money?

“How to make money?” is becoming a worrying theme and an evolving question for millions of families around the world in the present economic climate of uncertainty. Amongst all the possible on-line solutions to job loss and debt are some genuine programmes and methods that have worked for their dedicated followers. In the UK, Kevin Potts founded the Cambridge Business Academy, nearly 2 years ago, with an unusually powerful group of individual who were entrepreneurs in their own right or possessors of high level technical knowledge. This new organisation has made its unique selling proposition out to be, “How to Make Money Ethically and Honestly”.

When an individual, organisation or company sets themselves up with such lofty ideals in the sometimes murky waters of internet marketing, it is important to stand back and test their assertions. One of the main test beds for their stance is their own forum which has 23777 members at the time of writing. This forum is exceedingly active and issues are addressed very openly. Forums attached to particular programmes tend to have a distinct polarisation between those who are “believers” and those revel in negativity and denigration of what they see as a scam, cheat or plain useless waste of money. This forum does carry its detractors, but the tone of the forum is almost completely without that vitriolic element that mars so many on-line discussions of marketing issues. As an example I would point people to the forum attached to a certain tax club, where debate is entrenched in its polarisation and discussion is far from sweet on occasion.

It’s just over a year ago, since I received “yet another” offer. I signed up for it out of curiosity, because the timbre of its headline and message seemed grounded. As the automated messages started to flow and point me at the characteristic video blog messages. I began to hear a more level and well presented build up of concepts related to making money online. There was very little of the over promised and frequently misleading rubbish that I was used to, from some of our American cousins.

It was strange to watch this guy, playing on his recent career as a minister of religion clearly following the joint venture idea right from the start. Obviously a lot more confidence than me! Kevin also found himself a powerful mentor, a character by the name of Tim Lowe and began gathering a group of on-line marketing success stories around him. Earlier this year Chris Farrell joined the group after being so impressed by their progress and their journey the top, culminates in Russel Brunson’s impending visit to the UK. These guys do not JV as committedly with no-hopers.

One of the truly staggering achievements of the CBA group is that in just over a year, they have dominated the conversation on page 1 of Google and other search engine results for uber competitive search term “How To Make Money.” What would involve most entrepreneurs in huge AdWords advertising budgets has been achieved through a judicious mix of SEO technique and hyper efficient paid advertising. Kevin’s secret weapon goes by the name of Paul Lynch who runs a very large SEO company with a lot of big clients. Paul’s seemingly intimate knowledge of the way the Google Beast works, allied to innovative new methods have propelled the Cambridge Business Academy to the forefront of on-line marketers “to watch.” A second lynch-pin to that success is their belief in customer service. If you’ve had to contact them more than a couple of times, it’s Kevin you get an email or phone call from. Now, for an operation of that size and in such a state of growth; that’s quite unusual.

Let’s not go all gooey about this ex-vicar and his Lancashire side kick! They are growing their operation quite aggressively (with a small “a”) because they actually have a clear vision of what a business is about. That’s generating cash; in a nutshell! The company use a mixture of well established management systems, established software and methods alongside their own proprietary software engines to make that objective real. They are not pussy footing about here! However they do all this honestly!

I’m aware that this review sounds more like a promotional blurb so far and I must point out that an organisation that has grown this fast is not without its issues. For example: I am sure that their sign up systems are allergic to all of my various email addresses. Each separate item I have invested in or downloaded for free has signed me up and forgotten me. With another company I would have unsubscribed after the second foul up. However the personal attention was the winner against my inclination to leave. The volume of output was also a bit off-putting at first. However, it turned out that there was an extraordinary amount of very solid information being put out and when they began to offer their coaching courses, I really did regret having blown this year’s budget!

On balance I believe it doesn’t matter whether you are a new, growing or already successful business: whether on-line or off-line; businesses need to establish an on-line presence, at the CBA you will find products and coaching that have the potential to lift your success to an altogether higher level. Despite Kevin Potts’ smooth talking videos (even stood with a pinny in front of the ironing board) and Paul Lynch’s rough and ready Lancashire hodge podge of an accent, you have a couple of examples here, of mentors who actually walk the walk of developing a successful on-line business ETHICALLY. Of all the supposed on-line gurus I have been involved with over the last 2 years, the Cambridge Business Academy is the place to go, to learn how to make money: especially on-line!

Do go and investigate; as this is a company with a clear higher level ethic of honesty than some of the characters I have tangled with in the last 18 months.

7 Simple Guidelines to a Successful On-Page Optimization SEO Campaign

In the article, I am going to use a proven training process I learned as a Cadet at the United States Military Academy at West Point in the mid 1970’s. The US Army has perfected this model training millions of soldiers over the years.

  • Tell them what you’re going to tell them
  • Tell them
  • Tell them what you told them
  • Tell what to do about it

I’m going to tell you that if you do these 7 things every time you author a new blog post article, the search engine bots will index and rank your quality content faster than if you don’t do these 7 simple things. Now, I’m going to tell you what you need to know and what you need to do in order to make this happen. So far so good right?

Here are the 7 Simple Guidelines you want to follow to produce a well structured on-page optimized blog post article. Caveat If you’re not using WordPress, these techniques will only be 1/2 as valuable then if you were.

  1. Keyword Research
  2. Keyword Density
  3. Title
  4. Alt Tags
  5. H1,H2, H3 Tags
  6. Description
  7. Links (no-follow)

Now, let me explain in a little more detail why these 7 elements are critical to your on-page optimization and how each of these elements impact how successful your SEO campaign will be – or not.

Everything starts with your Keyword Research. There are dozens of great tools on the market that will help you identify the right set of keywords you should use for a specific piece of content. Some are free, some not. I learned a long time ago, you get what you pay for. So I bought and use Market Samurai to find out what keywords my competition and to help me discover where to build my link wheel. I use Micro Niche Finder to find the most profitable longtail keywords. You don’t have to look far to know why I use these tools. simply search Goolge for the longtail KW phrase “How to Use Micro Niche Finder” and you’ll see my web page on page one of Google in position #1 – what is commonly referred to as “above the fold” and that’s where you want to be! This is the hardest part of the equation and takes the most time, but its well worth the effort.

Keyword Density is a lot easier to accomplish. Again, there are a variety of tools that will help you determine what your KW density is. I use SEOPressor for this. It’s an affordable WordPress Plug-in that gives me real-time prompts on all-of-the-above metrics. There’s other desktop apps that will calculate your KW density, but I am partial to SEOPressor since it lives within the WP dashboard and give me real time alerts.

Your target keyword must be in your Title. The trick here is make sure its within the first 11 characters, so when Google posts up its search results, your target keyword gets bolded in the SERPs.

Best Practices in on-page optimization SEO says you should include an Image in your blog post articles. The technique here you want to tend too is to use alt-text code with each image and make sure your target keyword is included in the naming convention of your images. Until Google Goggles hits critical mass, we will still live in a TEXT based search world. Once Goggles become the new defacto standard for search, your images galleries will become an even more valuable asset. Its not a minute too soon to start building a massive keyword tagged image gallery on Flickr, Picasa, Photobucket and a few other image portals that are growing in popularity.

Another reason I bought and use SEOPressor is because it prompts me with big RED “X” if I forget to include an H1, H2 and H3 tags in my target keyword in the blog post article. By doing this, you are telling the search engine bots that these keywords are important to this piece of content and when the user/consumer enters these keywords into the search bar and your page has already been crawled and indexed, the odds of your page getting ranked at the top of the SERPs dramatically improves, so don’t forget your H1, H2 and H3 tags.

Like I said, this article is more valuable to those who publish on the WordPress platform. one of the most widely used SEO plug-ins used is called “All-in-One-SEO”. This plug-in makes it easy to enter a detailed Description of your blog post article. The tip here is anything over 160 characters is not needed, so don’t waste your time. Is kinda like EZA. We all know that 401 words is a magic number, we just don’t know how or why this is?

You don’t want your blog to bleed link juice, so you want to make sure you use no-follow on your external links, unless of course the page you are linking to has a superior pagerank. In my case, my site is PR4, so I will only use a follow link to a site with a PR5 or better. TIP make sure you include (at least once) an alt-text internal link with you targeted keyword.


Tell them what to do about it or as IM guys fondly refer to CTA (Call to Action)

Use these On-page Optimization techniques to improve the quality score of your WordPress blog so the next time the Google search bots crawls your site, it will reward you with better and faster indexing and ranking of your quality content, which in turn will drive more targeted traffic to your site because your web pages will more likely show up at the Top of Google SERPs for the keyword phrase you are competing for. Good Luck.

How To Become An SEO Expert – The Easy Way

If you are looking to improve your search engine ranking through SEO then you are in the right place. Did you know that search engine optimization is not at all difficult, if you know exactly how it works. Here are some tips that will help you become an SEO expert the easy way.

1. Choosing keywords

Before you start promoting your website make sure you have at least three keywords to target. One of keyword should be the primary keyword which is your main target and the other keywords should be your secondary keywords. The reason for selecting three or more keywords is to make your webpage look natural and not stuffed with a single keyword which looks suspicious to search engines. When you choose the primary keyword see that it has low or moderate competition because the heavily competitive keywords might take years to rank in the first page.

2. Good Content

Now you have your keywords start writing a good article for your blog keeping the users in mind. This is because the primary goal of any site ranking higher is to convert the visitors into customers or subscribers and with a good content this becomes easier. After making your blog user friendly now it is time to make it search engine friendly, to do this place your primary keyword in the title, first and the last sentence of your blog post, then sprinkle the secondary keywords throughout the article.

3. Website Promotion

When your website or blog is ready with content written around target keywords it is time to promote the website. In search engine optimization terms website promotion means building backlinks. Search engines rank a website based on the number of quality relevant backlinks it has, so build links only from websites that are closely related to your website topic.

The best place to get a link to your website would be from established internet directories like and There are many other directories but select only the top directories in your industry for maximum SEO benefits.

4. Analyze Competition

The only way to reach the top position in search results is to beat your competition. Analyze the top 10 websites and see what it takes to beat them, the statistics that you need to measure is the number of backlinks and anchor text used. When these parameters are known, you just need to build more links than your competition with the primary keyword as anchor text.

When all these above steps are covered accurately, the ranking of your website gradually increases. Always concentrate on giving better user experience and then optimize the site for search engines